Every business has one, it could range from a neighborhood block, to the state and beyond. If you need to know where your customer base lives in proximity to your business, this is the preferred method.

We find for most brick & mortor, or service related industry that a drive time, or drive distance based map is the best spatial filter for step 1 of our process.

Clients can chose from a variety of service areas unrelated to roads, from county to statewide, or beyond. Our Advanced Economic Mapping, and Customer filter ensures your message connects with the intended audience.

Additionally, we offer drive time mapping based on year, month, day, hour, which can make a large difference. (see example). Typically, a 5 P.M. drive time is our recommendation, but we engage with you to set the best time or distance. We want to take as much care at this step to ensure proper identification of your reach.

These are a vast improvement over the simple, “as the crow flies” boundaries used in many big data company filters.

Our team has specialty in identifying high impact geographies based on joins, and spatial overlay analysis. We work with a variety of environmental, health, economic and cultural mapping data to meet client needs.

However, our access to the Advanced Economic Mapping portal for consumer spending, economic behavior data allows us to identify with great precision, the exact neighborhoods where the highest concentration of consumers in your specific market reside.

We can assess the availability of data strategic to your business from the Advanced Economic Mapping portal at no charge.

This mapping portal can facilitate strategic outreach like no other, when coupled with Service Area mapping you can really see the benefits.

With the “Where” solved, we can dive into the “Who” in the Customer Identification step where we will isolate the precise population based on the customer profile you want and know to be profitable.

see other examples of our AEM data

While phases 1 and 2 of our filtering process captures strategic and high impact geographies such as neighborhoods, we know that not every resident is interested in your service of product.

We specialize in isolating the precise individual consumer profile that matches your business needs. We collaborate with you in an easy and efficient process to list out the personal characteristics, demographics, income parameters and more.

We can target households based on demographics, age, rent/own, # of occupants, structure age, last sale date, marital status and much more. Most often we utilize Age and # of Occupants, however we specialize in mapping a very precise recipient, so don’t hesitate to share your most specific request!